We also took stock of the past 365 days and collected what important events we participated in and what great collaborations were created last year!
This collaboration with Marcin tRENDrakó
We couldn't start the list with anyone other than Marc Bartus, also known as Marc tRENDrakó.
We love working with Marc not only because we recognize his work as a credible content producer, but also because his innovative ideas and values are a perfect match for ours!
The collaboration with him started in August, and in addition to making several entertaining and educational videos with CYCLE cleaning products, we were honored last fall to have CYCLE included in the book tRENDrakó and his friends , which is why it is also available in the CYCLE webshop! The book was written by Marci, in which she shares her own experiences and effective solutions about the challenges and solutions of environmentally sustainable pet ownership. If you are interested in the book, click here.
But we are also grateful to Marcin for representing CYCLE cleaning products not only online, but also offline! He used CYCLE in his summer eco-friendly workshops.
“ Prevented ocean plastic ” against ocean plastic pollution
CYCLE's Plastic-Free July campaign focused on "prevented ocean plastic."
As we mentioned in a previous article detailing our initiative , “prevented ocean plastic”, or POP, is a high-quality, fully certified plastic that is recycled from discarded plastic waste from coastal areas threatened by ocean plastic pollution.
We chose this material for our summer limited edition 10X concentrates .
This is what our summer limited edition 10X concentrate looked like
We would like to organize similar campaigns in the future to draw consumers' attention to environmentally friendly options!
IV. Bodrogi Pet Cup support
Keeping the waters clean didn't stop with the use of POP material, as we collaborated with Pet Kupa in the fall.
We gave 48 Cycle Starter Kits to the participants of last year's Bordrog PET Cup to reward the pet pirates for their successful work ! We distributed the donation so that it reached all placed boats and the members of the Bodrog Hero team.
CYCLE was also present at the 6th Bodrogi PET Cup
We were very impressed by the enthusiastic work of the pirates , and we hope that we will have the opportunity for a similar collaboration this year!
Green Brands Award
One of the big milestones of 2023 was that our cleaning products were awarded the Green Brands trademark in August!
Green Brands is a trademark of ecological sustainability and applies to brands that make a significant contribution to the protection of nature and the environment.
Green Brand Certificate
Thanks to a comprehensive set of criteria, Green Brands can be proven to produce and operate sustainably , mindful of their own responsibility for the conservation of natural resources and highly committed to sustainability and the preservation of natural balance.
We are proud that CYCLE cleaning products have also received the Green Brands trademark.
Planet Expo sustainability exhibition
And in September we also participated in the Planet Expo sustainability exhibition !
The event organized at Hungexpo is an exhibition dedicated to sustainability and green innovation, within the framework of which representatives of companies working to achieve sustainability goals and presenting concrete solutions were given the opportunity to introduce themselves to business partners and the general public, including us!
Within the framework of the exhibition , we were able to listen to lectures and roundtable discussions by leading experts in the field of sustainability at conferences, together with interested parties.
János Áder also attended the event and had this to say about us:
Source: CYCLE Facebook page
We really enjoyed these few days, met so many interesting people and were happy to see that there is a growing interest in sustainability ! We were also grateful for every question about CYCLE, which we were happy to answer for everyone.
UNICEF Climate Heroes event
UNICEF held the Climate Heroes event on October 7. The audience was elementary school students , who listened to presentations on various sustainability topics and participated in workshops.
The CYCLE team was honored to share our experiences and insights about businesses that are actively working against the climate catastrophe during a roundtable discussion .
A super informal conversation ensued, with participants including Emese Pancsa ( Compocity ), Kristóf Hegedűs ( Beeco ), and Veronika Pistyur ( Bridge Budapest ).
We had a great time at the Climate Conference
Thank you once again for the invitation!
Green Painting and Dark Patterns Conference
In September, at the Green Painting and Dark Patterns conference, we learned about the practical implementation of legislation related to the topic, and we also learned about great international developments and methods.
At the conference, experts in the field shared their experiences and knowledge with us.
Thanks to this , we received guidance in understanding recent legislative changes and their implementation. But during the presentations, we also learned about manipulative consumer deception practices and ways to recognize and prevent greenwashing.
At CYCLE, we believe in transparent and authentic communication, and for us, environmental protection is not just a marketing slogan . That's why we constantly educate ourselves on this topic!
Questionnaire on Hungarian shopping habits
Last year, we invested a lot of energy in collecting feedback on customer habits.
One of our projects was a large-scale questionnaire, which , thanks to more than 1,000 respondents, gave us a broader picture of the domestic population's use of environmentally friendly cleaning products, consumer habits related to cleaning products, and how aware customers are of ingredients.
You can read more about the questionnaire here .
Renewed exterior
Before we got into the holiday spirit, we gave CYCLE cleaning products a completely new look back in November!
Thanks to this, you can now find our effective cleaning products in more aesthetic and cleaner packaging than before.
New look, old content
But don't worry, only our exterior has changed! Our eco-friendly, non-toxic, natural ingredients and effective formulas have remained the same.
The growth of the CYCLE Community
Last but not least, we would like to share with you some thoughts on the growth of the CYCLE community!
By the end of the year, our social media pages had 11,000 followers on Facebook and nearly 5,000 on Instagram , and we also launched our LinkedIn page.
In addition, we have expanded not only with satisfied customer feedback, but also with collaborations with people who wholeheartedly recommend CYCLE products to their followers!
Without claiming to be exhaustive, we would like to thank you for trusting us and trying our cleaning products:
- Eszter Fancsikai, @vegamama
- Dora Nemes, @mentesanyu
- Andrea Csécsei-Szabó, @csecseiszaboandrea25
- Hajnalka Pál, @fittlikehajni
- Bianka Balint, @bianicon
- Brigitta Emőke Horváth, @hrvthemoke
- Victoria Olah of Budan, @_budavikii_
- Bius the blogger, @cs.bius
- Edit, @a._edit_
- Szabina Cseh, @Cseh.szabina05
- Marci Bartus,@trendrako
- Petrovics-F. Dóri, @pfdori
- Csedem Dali-Halmágyi, @csediet.hormon_dietetikus
- Ivett Lang-Mohácsi, @ivettlangmohacsi
- Angela Eke, @eke_angela
- I'm Fruzsi, @vfruzsi
- Vivien Verebélyi, @vivienverebelyi
- Nora Takacs, @takacs_norie
- Fentor-Vigh Zsani, @mindigpakolok
- last but not least: all our dear customers :)
Thank you for joining us in 2023!
We have a pledge for 2024 to continue our work for a more sustainable, clean world against environmental pollution with the same expertise and enthusiasm as before.
We wish you a Happy New Year!
