Environmental protection and sustainability are now essential for modern companies. At CYCLE, we actively contribute to a green future not only with our products, but also with our communication strategy. Most recently, this work was recognized by the Green Pledge initiative, within the framework of which we received the trademark for sustainable marketing communication at the Marketing Summit on September 19th.
What does this recognition mean?
The Green Pledge is an initiative created by the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) with the aim of encouraging players in the advertising and marketing industry to operate in an environmentally conscious manner and avoid greenwashing. The program, which was launched in 2022, aims to direct the attention of those working in the industry towards sustainable practices. At the Marketing Summit held at MÜPA, the awards were presented for the second time to companies that have excelled in practicing green communication.
Green content category
CYCLE applied in the Green Content category, as our brand is not an average cleaning product brand, but rather a movement for a greener future. We educate our consumers on creating sustainable households through blog posts, social media content and newsletters. The 20-member jury decided based on the submitted case studies. First of all, we presented our April Children's Day campaign , during which we organized a drawing competition in which children could design labels for our eco-friendly products. In connection with this, at the UNICEF Climate Heroes event , participants could learn about eco-friendly cleaning practices through quizzes. Based on the jury's assessment, our educational content related to sustainability earned the Green Pledge trademark.
This label validates everything we do in terms of sustainability and guarantees that we are truly committed to protecting the environment. It also serves as a signal to our customers that our products and campaigns are delivering real results in terms of sustainability.
Would you also start sustainable cleaning?
Sustainable cleaning is not only important for the planet, but also for your own health. CYCLE products contain natural ingredients and recycled water that are effective in cleaning, yet gentle on the environment. If you want to contribute to protecting the environment and clean sustainably, then check out our range of non-toxic, effective concentrates , which now save you plastic, as one such bottle means 10 500 ml cleaning products!
