In April, we launched a unique campaign to celebrate Children’s Day, encouraging young people under 14 to participate in a drawing competition. The children designed six labels for our limited edition eco-friendly cleaning products.
The unique products were presented in a package that included not only cleaning products, but also an educational booklet for children on the topic of sustainability . The initiative is not accidental, as CYCLE produces recycled organic acids, including vinegar, for our green and yet very effective cleaning products.
Children's Day drawing competition
Our drawing competition ran from April 11th to 25th, and we promoted the campaign on our social media platforms, and two influencers encouraged their followers to participate. On May 20th, we shared the winning drawings on our Facebook page , making the limited edition package available .
Our goal was to allow children to show their creativity in the field of cleaning, while raising awareness of sustainability and increasing the awareness of environmentally friendly cleaning products among families. Young people and parents are increasingly feeling eco-anxiety , so the campaign also aims to reduce this anxiety through education and small steps, such as replacing traditional cleaning products. We have already conducted several studies on the topic - for example, on spring cleaning and the awareness of Hungarian consumers - and we try to present good practices at events and in the media.
The campaign focused on children's drawings
Based on the submitted artwork, we also created a limited edition, hand-drawn logo for the campaign. This initiative not only makes cleaning more fun, but also educates the younger generation about the importance of environmentally friendly practices.
Two influencers and one store also found value in the campaign. Both influencers promote sustainability messages. The limited edition Children's Day package also includes the Banán and Pompás Piac educational booklets by Eszter Fancsikai, which we support . In addition, the release of Eszter's new book on sustainability coincided with the release of the limited edition package, which further strengthened the educational nature of the campaign. Marci Trendrakó drew attention to the drawing competition in a video on her TikTok channel. The Bijó store liked the campaign so much that they are also selling three of our limited edition products in their store, further spreading the message of sustainability and creativity.
If customers love this campaign as much as the CYCLE team does, we will definitely make it a tradition. We envision future campaigns that even more combine creativity with sustainability, continuously engaging and educating our community.
