76% of Hungarians reported that they regularly clean their home, including the kitchen and bathroom, at least 1-3 times a week, according to CYCLE’s latest survey of over 1,000 people. In terms of the number of major cleans, nearly half of the participants opt for a monthly routine, while 28% do it four times a year and 17% do it twice a year.
Spring cleaning is a generally recognized habit, with the vast majority of respondents, 86%, confirming that they consider it a necessary activity to maintain a clean and tidy home environment. These results support the fact that members of Generation Y and Generation X still attach great importance to periodic spring cleaning. Interestingly, respondents devote a significant amount of time to spring cleaning: 48% spend 3-5 hours, 29% 6-8 hours, and 15% spend more than 8 hours on this task.
The survey also examined the frequency of purchase of various cleaning products , shedding light on consumer habits and preferences. The significant majority, half of the respondents, repurchase their bathroom and kitchen cleaning products monthly or every two months. Regarding laundry detergents, 40% of respondents replenish their stocks monthly and 23% every two months. The purchasing habits of dishwashing detergents are varied, with 11% purchasing them weekly and 41% purchasing them monthly. In addition, the frequency of stock replenishment is annual for window cleaners ( ~ 32%), every three months for degreasers (24%), monthly for descalers (31%), and 36% of respondents also purchase new general cleaning products monthly.
While nearly half of respondents use 1-2 products for minor or weekly cleaning, the vast majority (76%) use 3-5 products for extensive cleaning tasks such as spring cleaning . In addition, shopping habits indicate a preference for drugstores, such as dm and Rossmann, but online platforms also appear as popular options for purchasing cleaning products.
The survey also highlights the social dynamics surrounding spring cleaning, with almost one in two people admitting to having felt pressured by friends or family to do this household chore. It also found that 64% of people do it alone .
Although environmental awareness is becoming increasingly important, a quarter of respondents were neutral about the importance of using cleaning products free of harmful chemicals , while 7% had never considered this aspect - this also shows that significant steps still need to be taken in promoting non-toxic cleaning products and educating about the dangers of traditional cleaning products.
" In the spirit of sustainability and innovation, CYCLE remains committed to providing eco-friendly cleaning solutions that meet the changing needs of consumers," said Sunny Bhasin, the brand's founder. "Our commitment to offering non-toxic, effective and environmentally friendly products is in line with the preferences observed during the survey. That is why we launched our concentrate package , for example, with which our customers not only save time and money, but also do good for the Earth by using 90% less plastic. Our goal remains to encourage Hungarian people to create healthier and more sustainable homes," he added.
Read the results of our previous survey , in which we examined what percentage of Hungarian consumers read the labels of cleaning products.
