When looking for cleaning products, 67% of Hungarians say they actively choose eco-friendly or green products, while 8 out of 10 households still use only traditional or a combination of traditional and environmentally friendly products, according to a survey conducted by CYCLE.
Although more than 96% of respondents are aware that traditional cleaning products may contain harmful and toxic ingredients, only half of Hungarians regularly read the labels containing the ingredients of cleaning products before purchasing them.
CYCLE conducted a nationwide survey to examine the Hungarian population's use of eco-friendly cleaning products, consumer habits related to cleaning products, and consumer awareness of ingredients. The company will also use the survey results to identify and promote opportunities to inspire people to make healthier, greener choices in all areas of life.
It is no coincidence that the company is researching this topic, as CYCLE is a cleaning product that is made from natural, plant-based and recycled ingredients , and everything is based on wastewater. “Traditional household cleaning products consist of petrochemical ingredients, which can be extremely harmful to health. CYCLE, on the other hand, does not contain toxic ingredients, which significantly reduces the impact on the environment and protects the health of users,” emphasized Sunny Bhasin, the brand’s founder.
Results of the CYCLE national survey
Although the demand for environmentally friendly and non-toxic cleaning products is showing a growing trend in our country, the results of the research conducted with more than 1,000 people confirmed that attention should be drawn to the dangers of the ingredients in everyday consumer products and the population should be inspired to make more conscious decisions.
The eco-friendly cleaning product manufacturer also researched what characteristics people use to choose eco-friendly cleaning products and what motivates them to make these decisions. Based on the results, 42% of buyers considered efficiency and effectiveness to be the most important aspects.
In addition, a fifth of respondents highlighted the naturalness and eco-friendliness of the ingredients. The survey also revealed that people are primarily motivated to buy eco-friendly cleaning products to protect their own and their family's health, with reducing environmental impact coming in second place, chosen by every third person in 10.
Interestingly, when respondents choose environmentally friendly alternatives to traditional cleaning products, competitive price is only ranked 3rd in their decision-making.
According to the survey, only one in two Hungarians is aware of the potential health risks of traditional petrochemical cleaning products, but it is clear that people are increasingly demanding this type of education. 43% of respondents would like to see clear labels on all cleaning products that contain toxic ingredients, and a third would like to have easy, quick access to information about the ingredients.
" Based on the results of the CYCLE survey, we are placing even more emphasis on education and the importance of ingredients in our company's communication. This step is also served by the renewal of the brand, an even more transparent appearance, and even more information. We encourage everyone to join us and be the engines of change together for a cleaner, healthier future," added Sunny.
Further information about the CYCLE brand can be found at the following link: https://cycle.bio
