Do Shit That Matters!

Our Mission

We at Cycle believe that every person has the power to make a positive impact on the planet, and we're making it easy for everyone to do their part. 


We are challenging the status quo and setting the gold-standard for the Goliath's of the world. We are determined to fight greenwashing and toxic petrochemicals and usher in an era of affordable, practical and meaningful sustainability without compromising on efficacy and safety.


Cycle is not just any ordinary cleaning product. It's a symbol of rebellion against the wasteful and unsustainable norms of our society. Our hundreds of customers proudly and bravely wear Cycle on their sleeve, making our mission theirs to challenge the status quo and shift mindsets towards a more sustainable future. 


Cycle doesn't just talk the talk, it walks the walk, and it's a middle finger to those who refuse to change. We're leading the charge in revolutionizing the cleaning industry with our effective and sustainable products and we invite you to help us make real change from the comfort of you spotlessly clean home.


do shit that matters. 
Fighting for our planet's
and people's health. 


CO2 Saving (KG)


Plastic Savinng (Kg)


Water Saving (L)

How is Cycle made


Our journey began with a wild idea

- what if we could use wastewater to make products? 


It seemed crazy, but we knew it was possible. After years of research and development, we finally cracked the code. We discovered that by brewing waste under special conditions, we could extract valuable ingredients such as vinegar - the same vinegar discovered in 5000 B.C.E. We didn't invent vinegar, we just found a new way to make it without harming the planet.  


Finding the perfect balance of natural plant-based ingredients and our recycled elixir and making it all affordable and smell great was a bit of an effort but we finally we got it right and Voila! Cycle was born. 

Why Cycle?

My journey from waste to clean (and back)

I never wanted to create cleaning products... 

This was inspired by a moment of unhappy serendipity when my sister, battling breast cancer, educated me about removing toxic cleaners from her home. 


We started Cycle with great fanfare in late 2019

and then almost ended up in the dustbin due to Covid related restrictions. Two years later, a global brand zeroed in and sued us. Another two years of pain

and countless drama later, but we won the right to say we are made from recycled water! 


And although I lost my sister early on, what remains steadfast is her and our battle against toxicity and greenwashing by creating zero compromise products. 


- Sunny Bhasin

CEO, Budapest 2024

Beauty is skin deep 
cleaners go deeper!